Our values - do-gooder written on a wall - featured image

Do-Gooders and proud of it – our values and why they matter to us

The word do-gooder gets a bad rep, when really all it does is describe someone who aims to do good things.

Well, we are do-gooders and we’re proud of it.

Why would you do anything else but good? This is how we define our do-gooderness and our values:

Our values: working with good people

Working with good people and good organisations is paramount to us. We don’t want to just help someone else accumulate more money (although we are happy when good people do find success). We want to make a difference and we want our work to make a difference. That’s why we work with clients who have those goals and values too.

Firstly, there are the non-profit organisations and education institutes. We love those clients because they bring a passion for their cause that we admire and love to support. One of our long-term clients, Sustainable Futures Global, for example, are connecting researchers and communities worldwide to facilitate ethical, interdisciplinary and international partnerships to address global challenges. One of our more recent clients, the charity SupportED, provides community support to those affected by eating disorders throughout Scotland – such an amazing cause! We love all our not-for-profits, their values and what they stand for. Our work for them makes a difference because they make a difference. Here are some more examples:

There are also those clients that might not work in the not-for-profit sector, but are good companies. They treat their employees with respect and create healthy work environments. They do good in their community and get involved in local activities. In a world where companies all too often treat their workforce badly, we love to support those that truly care about their employees.

Our values: working as good people

Of course, the other side of the coin is how we work as a team. Working with good clients is great but what’s the point if you’re not striving to be a good organisation yourself? So, let’s have a look at our work values.

Mental health care

Mental health care is very high on our list of values. Links between creativity and mental health are various and could be discussed at length – creative activities as helpful tools to work on mental health issues, high levels of mental health illness in the creative industry or impact of mental health on creativity.

While we love what we do, we want to make sure our staff are healthy. A thriving mind is the best way toward creativity and a healthy person. We strive to create a work environment that is conducive to good mental health, e.g. by providing mental health days. (We are also planning a podcast on mental health in the creative sector – stay tuned!)


Multi-disciplinarity is also one of our key values. We are a small team and want to provide our clients with the best possible service. To effectively reach your desired audience, it is important to have as many tools available as possible, because delivering rich content across various platforms and channels is an important characteristic; one that promotes trust. This does not only remove costly third-party engagement but ensures that there is a coherent style throughout the creative approach.

But what’s really important to us is that this is not just an approach to our work but a value we strive towards and act upon. Looking at things from only one perspective will provide narrow results and potentially low quality. Looking through multiple lenses leads to unique solutions that work for many outputs and audiences. Multi-disciplinarity ensures openness and inclusion of a variety of perspectives.

Inclusion and accessibility

We are equally big proponents of inclusion and accessibility. No matter how much you believe in accessibility and inclusion for all, society just isn’t set up for it. Whether it’s accessible documents for those with sight impairments or equal opportunity access for people of all races, genders and ages – the powers that be don’t make these things easy. We are committed to doing our best to work for inclusiveness and accessibility in all we do – whether it’s how we communicate with clients, how we design assets or how we treat our own colleagues.

It’s like with multi-disciplinary – looking at something through only one lens is going to give you narrow-minded results. Looking at it from multiple lenses and perspectives will create something amazing. We’re still working on this and constantly educating ourselves on how to communicate most accessibly and then pass that knowledge on to our clients. (We want to make a course on this – so stay tuned if you’re interested!)

Two-way communication

Similarly, two-way communication is high up on the list of our values. Communicating one way is a start, but how far can you really get that way? If you’re not listening to responses and engage, you’re not really communicating properly. Talking at someone is not the same as actually engaging with them and actively listening to what they have to say.

For us, communication is always a two-way street. This applies to our work with our clients as well as our teamwork (and really anywhere in life). Actively listening and finding out what someone wants instead of forcing our ideas onto them is what we consider good work. (Within marketing, we follow the approach of TAYA – They Ask You Answer, which embodies exactly those principles. Check it out!)

Training and education

Last but not least, continued training and education play a major role for us. Learning new stuff isn’t a burden for us but excites us and is one of our top values. We love learning a new skill, passing our knowledge on to our clients or hearing about a good fun fact.

(Fun fact: Did you know that the Holy Bible, Quotations from Chairman Mao Tse-Tung and Harry Potter are the 3 most read books in the world? Crazy.)

For our team, it means that we can stay on top of new developments and expand our skill set constantly. For our clients, it means they can take ownership of their creative assets with our support and guidance.

So, there you have it. These are our do-gooder values.

There are plenty more where those came from but these are the most important to us in working with our clients, how we behave as a business and how we want to impact the world around us.

Are you a do-gooder too and want to work with us? Get in touch through the form below.